The TAVROS Group of Companies, one of the leaders of the Russian livestock industry, faced challenges characteristic of the entire sector: the geographical remoteness of production sites, strict biosecurity requirements, a shortage of qualified personnel, and the need to search for new sales markets. These factors are especially critical in the sale of breeding livestock, where it is essential for the buyer to visually assess the exterior and condition of the animals. Visits by specialists and delegations of potential buyers to pig farms in person are traditionally associated with logistical costs, mandatory quarantine measures, and—most importantly—a high risk of introducing dangerous diseases such as African swine fever (ASF). To solve these challenges, the unique digital platform IKSAR was implemented in combination with augmented reality (AR) glasses, which made it possible to fundamentally rethink existing business processes for the sale of breeding animals.
For remote interaction with potential buyers using the IKSAR digital platform, an interactive video conference is organized with the participation of clients who connect via a link through a standard web browser. An operator (livestock specialist) at the pig farm wears AR glasses, connects to the group video conference, and streams a real-time “first-person” video feed from the production site. The livestock specialist can freely move around the facility wearing the AR glasses, while their hands remain free, allowing them to demonstrate the animal and its individual features.
Specialists and representatives of the potential buyer, remaining in their office thousands of kilometers away from the production site, can at any convenient time observe the current condition of a batch of livestock or individual animals. They can also actively interact with the operator wearing the AR glasses, provide visual and voice guidance, assess the exterior and condition of the animals, receive additional information about each animal (index, age, etc.), and flexibly configure inspection reports and complete checklists in IKSAR directly during the video conference session.
An important feature of implementing this technology is the creation of a “digital footprint.” Each remote sales session is automatically recorded and accompanied by photographic materials taken during the remote or group video conference session. This ensures a transparent and objective history of interaction with external counterparties and helps reduce potential claims regarding the quality of the shipped livestock.
With the help of the IKSAR software platform, the TAVROS Group of Companies carried out an export shipment of animals to a neighboring country.
“The first shipment of purebred animals not only from the Republic of Bashkortostan, but from Russia as a whole, to Kazakhstan is the result of meticulous work and the implementation of advanced technologies in production processes,” representatives of the TAVROS Group of Companies state.
This approach makes the physical presence of the buyer’s delegation at the production site unnecessary. It allows companies not only to “present the product face-to-face” and strengthen partners’ trust, but also to save on associated costs, reduce the time required to involve specialists (business trips, logistics, mandatory quarantine), and increase the speed of decision-making. At the same time, it has a positive impact on biosecurity and compliance with sanitary requirements by reducing in-person visits to production sites and significantly lowering the risk of introducing ASF.
With the help of the IKSAR software platform, the TAVROS Group of Companies carried out an export shipment of animals to a neighboring country.
“The first shipment of purebred animals not only from the Republic of Bashkortostan, but from Russia as a whole, to Kazakhstan is the result of meticulous work and the implementation of advanced technologies in production processes,” representatives of the TAVROS Group of Companies state.
This approach makes the physical presence of the buyer’s delegation at the production site unnecessary. It allows companies not only to “present the product face-to-face” and strengthen partners’ trust, but also to save on associated costs, reduce the time required to involve specialists (business trips, logistics, mandatory quarantine), and increase the speed of decision-making. At the same time, it has a positive impact on biosecurity and compliance with sanitary requirements by reducing in-person visits to production sites and significantly lowering the risk of introducing ASF.