IKSAR – Participant in the Presidential Competition of Rising Brands "Know Ours"

"Know Ours" is an opportunity for Russian brands to make a name for themselves, gain support, and reach a new level of development.

The All-Russian competition "Know Ours" was launched on the initiative of the President of the Russian Federation, Vladimir Vladimirovich Putin, to assist domestic businesses in promoting their products.

This year, the Agency for Strategic Initiatives (ASI) and the Roscongress Foundation, with the support of VEB.RF, launched the third season of the competition in April. In 2025, applications were received from all regions of Russia, with their number increasing 2.5 times to over 14,000, setting a record for all three years of the competition. The most active regions in terms of applications were Bashkortostan (2,400), Tatarstan (1,600), and Moscow (996).

"New vibrant brands and the stories of business success behind them are emerging in all regions of Russia. The potential of this movement is enormous. Together with the entire VEB.RF group, we will promote these brands, helping them win over consumers in both the Russian and international markets," said Igor Shuvalov, Chairman of VEB.RF and Chairman of the ASI Expert Council.

In the third season, applications were accepted in five main categories and one special category:
1. Food Products – for those making nutrition healthier, more accessible, and convenient for modern lifestyles.
2. Consumer Goods – products that make our lives more convenient, beautiful, and eco-friendly.
3. High Technologies – for IT companies developing breakthrough technological solutions at the intersection of science, engineering, and innovation.
4. Creative – for creators of unconventional projects in design, fashion, and art that break stereotypes and create bold, innovative products.
5. Information Technologies – for domestic brands of software and hardware products that can be used to digitize enterprises of any size and sector.

Each category is not just a classification but a platform of opportunities for brands aiming to establish themselves at the federal level.

Participants in the competition included entrepreneurs from small and medium-sized businesses whose companies demonstrate consistent growth, a high degree of production localization, and products highly valued by consumers.

Winners of the "Know Ours" competition will receive comprehensive support for developing their brands. This includes promotion on major marketplaces and retail chains, access to training programs, consultations with experts, participation in business events, grant assistance, and support for entering international markets. Additionally, winners can expect assistance in scaling their businesses.